Gannett Adds Kelly Andresen as Vice President, Branded Content
Gannett Co, Inc. announced that Kelly Andresen will join the company as vice president, branded content and will focus on expanding the company’s

People Still Trust Advertising, According to New Nielsen Report
“We live in the age of ad blocking, where people can download special software for their laptops or iPhones to avoid ads or even

D.C. Updates: GYMR Adds Four, McNamara Joins MediaDC, and Littlejohn Named to PR Week’s “The Innovation 50
GYMR Public Relations announced new hires in its D.C. office. Sarah Beth Cloar joined GYMR recently as an account supervisor. Previously, she worked

Study Shows Smart Device and Online Media Use Increasing Among Government Decision Makers
Federal government decision-makers and influencers report increases in smart-device use, time spent accessing news content online and webinar and event attendance, according

Design Army Releases “Fashion Film” of Family Behind Georgetown Optician
D.C.-based Design Army has released this “fashion film that tells the story of the family behind Georgetown Optician — a fashion eyewear retailer

LEVICK Adds Austin’s MACH 1 Group
D.C.-based LEVICK acquired the MACH 1 Group, which adds Austin, Texas, as the firm’s latest geographic expansion. “Our growth strategy is

Crosby’s Third Annual ‘Inspiring Actions That Matter’ Day of Service Provides 360 Volunteer Hours and $15,000 in Donations to Local Nonprofits
Crosby Marketing Communications has celebrated its third Annual Inspiring Actions That Matter™ Day of Service. The Crosby team donated more than 360 staff hours

Twitter Building Product that Allows Users to Move Beyond the 140-Character Limit
Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according

ADWKDC is Underway; Paul Duning, Publisher of Capitol Communicator, Honored with Silver Medal Award
ADWKDC is a week-long event which runs through Oct. 3 and showcases more than 34 sessions and 30 speakers. The two-day ADWKDC

VCU Brandcenter Students Tackle Redskins’ Name and Search for a “Positive Solution”
“In response to a growing concern from fans and others about the Redskins’ name, two teams of (VCU) Brandcenter students volunteered to see if

Spurrier Media Group & Workshop Digital Team Up to Connect Owners of Sick Pets with Helping Hands Veterinary Care in Richmond
Spurrier Media Group (SMG) and Workshop Digital, two small businesses in Richmond with expertise in marketing and digital consumer engagement, have joined forces to

Facebook Introduces TRP Buying to Help Determine the Cost of Its Video Ads
For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising

Reaching the Growing Number of Hispanics as Part of Your Marketing Campaigns
By Connect360 Multimedia The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country, both in terms

Annie Granatstein Joins The Post to Head WP BrandStudio
Annie Granatstein will join The Washington Post to head up WP BrandStudio. She comes to The Post from Slate’s in-house creative agency,

Area Communicators Honored with 2015 PRTech Awards
Fifty individuals – including four from the D.C. area – who are thinking differently and leading communicators into the PRTech future were honored on Sept.

