In the Spotlight: WDCEP Seeks to Honor Three Who Made Significant Impact in D.C.
The Washington, DC Economic Partnership (WDCEP) is looking for nominees for its inaugural We DC Awards to honor and recognize D.C. leaders who

Updates From iStrategyLabs, Edelman and Frost Miller
iStrategy Labs (ISL) has been named the sole social media agency of record for Volkswagen Group USA. The deal follows only six months after

TubeMogul and Rubicon Project Open Offices in D.C.
TubeMogul, an enterprise software company for brand advertising, announced that Matthew Dybwad has joined the company as head of political and public affairs and

The Post Adds Jarrod Dicker as Director of Ad Product and Engineering
The Washington Post added Jarrod Dicker as director of ad product and engineering. This is a newly created position which will be a catalyst

YouTube Viable Ad Alternative to TV, State Several Advertisers and Analysts
Several advertisers and analysts state YouTube has become a viable alternative to TV in the minds of top brands whose ad budgets have typically

Hager Sharp Names Jennifer Wayman, MHS, President and CEO
Hager Sharp named Jennifer Wayman, MHS, one of the nation’s most preeminent social marketing experts, to lead the integrated marketing communications agency as

PRSA-NCC to Induct Debra Silimeo, Robert Mathias and Don McLearn into its Hall of Fame
The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) will induct Debra Silimeo, Robert Mathias and Don McLearn into the National
Breeanna Straessle on PRWeek’s 2015 List of “40 Under 40”
Breeanna Straessle, former director, corporate communications, Cision, has been named to PRWeek’s list of “40 Under 40” for 2015. According to PRWeek, when

D.C.-Based National Association of Realtors Selects Arnold Worldwide as AOR
The National Association of Realtors®, America’s largest trade association, representing more than a million members involved in all aspects of the residential and

American Journalism Review, Produced by Philip Merrill College of Journalism at University of MD, Runs Out of Money
American Journalism Review will no longer be published online by the Philip Merrill College of Journalism at the University of Maryland. “Over many decades,

Two Reasons Small- to Medium-Sized Businesses Need to Outsource Their Marketing
By Steve Vito, Executive Vice President, and Linda Smith, Account Director at Sage Communications Technology is finally having a profound impact on marketing in

Brevity, Clarity and Thoughtfulness: Position Your Media Training for Success
What is the biggest problem Ed Barks of Barks Communications and Carol Buckland of The Communication Center have with media training? It’s not

“Airtight ROI Tracking is a Mirage”, States Matt Goddard, CEO of R2integrated
By Matt Goddard Across marketing blogs, there is a consensus that chief marketing officers (CMO) are under “increased pressure,” “even more pressure” or “increasing

In the Spotlight: Kevin Alansky, Lon Anderson, Angela Drinkwater and Bridget Dean
CircleBack, a Vienna, VA-based company “aimed at keeping user contacts up-to-date using artificial intelligence and machine learning, announced this morning that

Firm Behind Las Vegas Slogan “What Happens Here, Stays Here” to Lead Branding for New MGM National Harbor Resort
The firm behind the Las Vegas slogan “What Happens Here, Stays Here” has been brought in to lead branding strategy for the yet-to-

