Aerotek Unveils New Branding by New York’s Pure
Aerotek Inc., the Hanover, Md-based provider of recruiting and staffing services, has unveiled a refreshed brand positioning and identity that includes a new logo, tagline, messaging and website. Aerotek’…
Michael Phelps Does “Final Lap” in Under Armour’s New Ad, Reports Fortune
Under Armour’s performance in the sports advertising arena can be described in just one word: dominant, states an article in Fortune. The article…
With the DC Lottery, Lots of People Win – Including MDB.
After a competitive agency review, MDB Communications has been renewed as advertising agency of record for the DC Lottery and Charitable Games Control Board.…
Marketers Increasing Social Media Spending Despite Many Not Being Able to Show Impact
Marketers are expected to nearly double their social media spending in the next five years even though most can’t show the impact of…
Parents Reward Brands that Reflect Reality, States Adweek
Whether defined by LGBT parents, nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold,…
More than 300 Expected at 2016 American Advertising Awards DC Gala
More than 300 people are expected at the 2016 American Advertising Awards DC Gala, Friday, March 18, at the Newseum. The theme of the…
Clients Exit Agency After Staffer’s Racist Email
An ad agency with offices in Detroit, LA, NYC and San Antonio is losing clients as the result of a racist email by an…
PlowShare Group Adds Dan Higgins as Director of Social and Content Marketing
Dan Higgins has been named director of social and content marketing at PlowShare Group, one of the largest producers of public service advertising in…
AAFB Study: Advertising Industry Infused $2.6 Billion into Baltimore Region in 2014
The American Advertising Federation of Baltimore (AAFB), established to promote and support Baltimore’s ad community, released results of its “State of the Industry”…
Maryland Updates: News from The Cyphers Agency; Zest Social Media; Planit and Adashmore Creative
In Annapolis, integrated marketing firm The Cyphers Agency announced two new hires to serve in account services and creative roles: Brianne Palensky, left, joins…
Tension High Between Advertisers and Ad Blockers at Mobile World Congress
A panel discussion about ad-blocking at Mobile World Congress in Barcelona, Spain, showed just how high the tension is getting between advertisers, tech…
American Advertising Awards-DC Gala Set for March 18
The American Advertising Awards-DC gala is set for March 18 from 6:30 to 10 p.m at the Newseum. According to AAF…
The Martin Agency Makes AdAge’s 2016 Agency A-List
Even at 50 years old, The Martin Agency proved that Richmond, Virginia, is still a hotbed of creative innovation, stated AdAge in its listing…
Colonial Williamsburg and Busch Gardens Williamsburg Launch Joint Ad Campaign
Colonial Williamsburg and Busch Gardens Williamsburg released a joint television ad targeted at Spring Break business as the start of what the two attractions…
Maryland Updates: News from Orange Element, Marriner, Siquis and eReleases
Orange Element in Fells Point announced two promotions: Kuoting Lian to senior designer and Nicolette Cornelius to associate design director. Also, Caitlin Mazurkevich joins…
