Instagram to Count Video Views, Giving Marketers a Better Idea of How Many People Watch their Clips
Instagram will start counting views on videos, which should give marketers a better idea of how many people watch their clips, reported Advertising Week. The report continued: “Previously, Instagram videos…
Enradius Launches Healthcare Division for Geo-Targeted Advertising
Enradius, a Baltimore-based digital marketing company specializing in geo-targeted advertising and digital marketing, launched Enradius Health, a division specializing in geo-targeted…
Google Ends Display Ads in Adobe Flash to Protect Consumers From Malware
Google will stop running display ads in the Adobe Flash format on the Google Display Network or through DoubleClick in favor of HTML5, and…
TBC Reports 14 Hires and Leadership Appointments
TBC, Inc. in Baltimore announced 14 hires and an internal promotion, citing client expansion and organic growth. Kelsey Miller joins TBC as public relations…
DC Ad Club Becomes AAF DC
DC Ad Club, metropolitan Washington’s chapter of the American Advertising Federation (AAF), has changed its name to AAF DC. With the change, the…
Agency Updates: JPA Health Communications, Red Banyan Group and Richmond Ad Club
JPA Health Communications added Dan Sweet as a VP in its D.C. office. Prior to joining JPA, he worked for FleishmanHillard, where he…
Quantcast Expands D.C. Office for 2016 Election Cycle
Buck Cram joined Quantcast’s D.C., office to focus on political, issue and public affairs partnerships. Prior to joining Quantcast, he worked on…
Advertising and Mobile Drive Alphabet to World’s Most Valuable Company
With advertising driving its strong sales growth, Google parent company Alphabet this week posted earnings and revenue that topped analysts’ expectations, according to CNBC.…
GKV Named Creative AOR for Back to Nature and SnackWell’s Brands
GKV, one of Baltimore’s largest integrated marketing firms, is kicking off the new year with the addition of two new national consumer packaged…
Buzz in Baltimore: News from TBC, Weitzman, CC&A Strategic Media and Weiss PR
TBC recently completed a rebranding campaign for new client BHS, a national provider of strategic well-being and organizational development solutions for workplaces and…
Spurrier Group Rebrands to Highlight Broad Scope of Services and Value
To better reflect the scope of its capabilities and value it has delivered clients for 20 years as an integrated marketing and advertising firm,…
Buzz in Baltimore: GKV Expands Medifast Partnership; Weber Shandwick Adds Digital SVP; Mr. Roof Goes to Planit
GKV announced the extension of its partnership with Medifast, Inc., the manufacturer and provider of weight-loss and healthy-living products and programs. GKV…
Super Bowl 2016 Could Top $400 Million in Ad Revenues
This year’s Super Bowl could top $400 million in ad revenues, with nearly 50 minutes of total TV advertising, reports Media Post. The…
Turner Broadcasting Looking to Air Longer Ads
Turner Broadcasting, whose cable channels include TNT, TBS, CNN and Cartoon Network, is looking to move away from 15- and 30-second ad spots,…
Automotive Technology Steals Show at CES
By Steve Winter Always highly anticipated is the North American International Auto Show, but car enthusiasts with a passion for technology aren’t focused…
