Enradius, a Baltimore-based digital marketing company specializing in geo-targeted advertising and digital marketing, launched Enradius Health, a division specializing in geo-targeted advertising for the healthcare industry.

Through targeting and retargeting technologies along with demographic data-layering, Enradius Health is driving impact for population health objectives and other healthcare communication initiatives, according to a release. Enradius Health is led by Cindy Carson, a publishing and media veteran with a background in patient education, health marketing, communications, literacy and technology. Carson recently led the business development and marketing efforts at Milner-Fenwick, Inc., a leading health education video publishing company based in Maryland and serving over 2,000 hospitals and medical companies nationally.

“As I worked with hospitals and health technology partners, I witnessed the struggles of these organizations trying to build patient engagement, trying to drive technology adoption to improve outcomes, and I saw the challenges of national health initiatives trying to reduce the burden of cost caused by escalating chronic diseases – I believe there is a more effective way of engaging with people at a fundamental level. Enradius Health fills that need,” Carson said.

The company said Enradius Health was created to help health organizations reach individuals at a very personal level across multiple devices and, without logins or passwords. A “de-identified approach” to targeted, geo-based communications allows for singular interaction to some broad issues.

Enradius, founded by local digital media expert, an Advertising.com and CBS alumni, David Carberry, tripled staff in the last quarter of 2015. Enradius provides geo-targeted advertising and digital marketing solutions by combining a geographical or community-specific radius with the latest, emerging advertising and marketing solutions such as video ads, programmatic advertising optimization, paid search marketing, social media, and personal mobile marketing.