Audi of America names Ogilvy its creative and strategic agency partner
Ogilvy has been selected by Audi of America, Herndon, VA, as its new creative and strategic agency partner. Ogilvy will be responsible for developing innovative creative ideas that showcase Audi’…
Harvey’s charity NFT campaign for the National Aquarium wins top honors at 37th AMA Baltimore MX Awards
The Harvey Agency, a consumer experience and creative firm headquartered in Baltimore, was awarded the Grand MX Awards Campaign of the Year at the…
FTC considering tightening guidelines for advertisers against posting fake positive reviews or suppressing bad ones
The Federal Trade Commission is considering changes to tighten its guidelines for advertisers against posting fake positive reviews or manipulating reviews by suppressing bad…
Marriott launches media network to help advertisers reach guests in their hotel rooms
Marriott International Inc. is introducing a media network with Yahoo Inc. that will help advertisers target consumers, in part by using the hotel chain’…
U.S. podcast ad revenue estimated to jump 47% to $2.1 billion in 2022
U.S. podcast ad revenue is estimated to grow 47% to $2.1 billion in 2022, according to a report from the Interactive Advertising…
TikTok outperforms Facebook, Twitter in advertiser interest, states new report
A new report by digital intelligence provider Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows that the short-form…
Martin Agency big winner at Richmond Show
The Martin Agency was the big winner at the Advertising Club of Richmond’s annual Richmond Show, April 29, sweeping the best-in-shows…
Art Ehrens, Washington’s jingle maestro, dies at 76
Art Ehrens never had a song on the Billboard charts, writes John Kelly in The Washington Post, but if you grew up in Washington,…
Maroon promotes Ukranian beer recipe; TBC’s Jess Brown to Harvey; W News; Devaney Awards; Chris Smith to Novak Birch
Maroon PR recently assisted founder Hugh Sisson and the Maryland-based Heavy Seas Brewery team on the launch of their limited edition “Red Eyes”…
TikTok has hold on teens, the demographic driving social media ad spend
A new survey provides more evidence that Meta has good reason to fear TikTok’s hold on teens, the demographic that drives the bulk…
Objectives of client/agency relationships
By Ron Owens When talking shop with fellow advertising agency principals, it is easy to see why so many clients find it difficult when…
Virginia Tech adds advertising as major
The School of Communications at Virginia Tech recently added Advertising as its fifth major. Courses in graphic design from the School of Visual Arts…
ICF Next Wins “Best of Show” at 2022 AAFDC American Advertising Awards
Approximately 130 advertising professionals gathered at Hotel Washington on March 9 for a “LIVE” celebration to honor and recognize the award-winning work of…
Gannett Responds to Wall Street Journal Story Regarding Advertising Data
Gannett Co., Inc. responded to a story published by the Wall Street Journal that implies Gannett intentionally shared inaccurate information to advertisers over a…
Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media
Ukraine farmer uses U.S.-made tractor to pull Russian military equipment Five of the 10 largest advertisers in Russia as of 2020, according…
