Austin ad agency CCO creates spot supporting Ukraine
“As the Ukrainian situation was worsening, a trending video caught my attention. It was of a dad saying goodbye to his family as they boarded a train,” Austin-based Butter…
Ad Council encourages financial donations to support Ukraine crisis relief efforts
The world has stepped up to help the people of Ukraine, but much is still needed as the crisis keeps unfolding and millions of…
Fifteen4 Creative Agency’s campaign for ‘F5 Black Leaders in Tech’ wins Best of Show at Baltimore ADDYs
Baltimore’s community of advertisers, marketers and creatives gathered virtually for a livestream event on Thursday, February 24, to celebrate the 48th Annual American…
Cyber attack results in $63 million ad revenue loss to Sinclair Broadcast Group
Sinclair Broadcast Group based in Cockeysville, MD, said that the cyber attack the company faced in 2021 resulted in $63 million in lost advertising…
Martin Agency CEO challenges Coinbase CEO over credit for Super Bowl ad idea
The head of The Martin Agency in Richmond “has called out Coinbase CEO Brian Armstrong after he suggested his company’s popular Super Bowl…
Humor made a comeback in Super Bowl ads and it was “welcomed by all”
This year’s Super Bowl may have been super for reasons that had little to do with football. As a society, and as individuals,…
Brands took advantage of Super Bowl without big bucks ad prices
The Super Bowl included ads featuring work by 20 alumni of the Brandcenter in Richmond, reports VCU News, while other alumni found ways to…
The Super Bowl was different this year
As many of you, I gathered with friends and family to watch the Super Bowl and, of course, the ads. I historically make sure…
Baltimore’s Kapowza Opens Los Angeles Office
Emmy-award-winning creative agency Kapowza has opened an office in Los Angeles to tap into new opportunities with clients in the creative and…
AAF Baltimore announces 2022-23 officers and directors
The American Advertising Federation of Baltimore (AAFB) has announced its Board of Directors and Officers for 2022-2023: • Courtney Black, Account Supervisor at GKV…
Marriner Marketing Communications adds David Melnick as partner and announces new executive team
Columbia-based Marriner Marketing Communications, a leading branding and activation agency in the food, beverage and hospitality industries, announced a new executive team and…
Google’s total ad revenue surges in 2021’s fourth quarter
Google’s total ad revenue surged 33% to $61.2 billion in 2021’s fourth quarter, exceeding analysts’ consensus forecast by 4%, reports MediaPost.…
Podcast advertising jumps 21 percent in 2021
U.S. podcast advertising spend jumped 21% in 2021, to reach nearly $590 million, according to data from MediaRadar. Spending rose by 46% year-…
ANA study finds email most-used response medium, but direct mail can be remarkably effective
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second,…
Ad industry struggling to retain diverse employees, states study
As the ad world continues to work to diversify its employee base, it’s struggling to retain employees due to pervasive issues ranging from…
