Susan Tran joins DC News Now as evening anchor
Susan Tran joins DC News Now as evening anchor July 15, anchoring alongside Chris Flanagan on DC News Now at 6 p.m., 7 p.m., 9 p.m., and DC News Now at 10 p.m. on DCW50. Tran previously was an anchor at NBC 10 Boston and NECN, reported at WHDH-TV in Boston, served as...
Dave Pivec, former NFL tight end and founder of Pivec Advertising, dies at 80
Dave Pivec, a Baltimore native renowned for his athletic prowess and entrepreneurial spirit, died on May 11 at age 80. Born and raised in East Baltimore, he was named an All-American in football during his senior year at Patterson Park High School. Notably, Pivec held...
Agency updates: Glen Echo Group, Seven Letter and Alpine Group
Glen Echo Group added Shane McCarthy and Bella Kerbers. Both join the firm, states a release, during a new phase of growth as part of the recently unveiled Orchestra platform, a network of eight leading agency partners with wide-ranging industry expertise and expanded...
Newsweek partners with Statista to release inaugural list of America’s Best PR Agencies
U.S. cities such as New York and Washington, D.C., "harbor some of the most sought-after agencies on the planet." Public relations is not a small industry, states Newsweek, adding that data intelligence platform Statista sized the worldwide PR market at more than $100...
Brought to you by Capitol Communicator
Top insights for 2024 PSA campaigns: 2024 annual PSA Director survey results
By Lauren Meadows, Account Executive, Williams Whittle Public Service Announcements (PSAs) are essential communications tools available to nonprofit marketers. They serve as a cost-effective tool to raise awareness, disseminate messages, and cultivate support....
Greg Kihlström to share how to fuel B2B marketing with meaningful personalization at B2B MarCom Summit on May 23
By Debra Silimeo One of the most respected – and prolific – experts on marketing and branding, Greg Kihlström, tells Capitol Communicator that he wants you to get actionable information on how you can immediately improve your B2B marketing efforts at the upcoming B2B...
Mary Wells Lawrence, advertising legend, dies at 95
By Cary Hatch Mary Wells Lawrence was a shining star representing the potential and possibilities for women in the advertising industry. She embodied the talent, tenacity and grit to truly “make it” in the overwhelmingly male leadership ranks of the top performing...
Maryland Governor Moore signs law imposing restrictions on online data collection and ad targeting
Maryland Governor Wes Moore signed a privacy law that imposes tough new restrictions on online data collection and ad targeting, reports MediaPost. Major ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and...
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Top insights for 2024 PSA campaigns: 2024 annual PSA Director survey results
By Lauren Meadows, Account Executive, Williams Whittle Public Service Announcements (PSAs) are essential communications tools available to nonprofit marketers. They serve as a cost-effective tool to raise awareness, disseminate messages, and cultivate support....
Newsweek partners with Statista to release inaugural list of America’s Best PR Agencies
U.S. cities such as New York and Washington, D.C., "harbor some of the most sought-after agencies on the planet." Public relations is not a small industry, states Newsweek, adding that data intelligence platform Statista sized the worldwide PR market at more than $100...
Dave Pivec, former NFL tight end and founder of Pivec Advertising, dies at 80
Dave Pivec, a Baltimore native renowned for his athletic prowess and entrepreneurial spirit, died on May 11 at age 80. Born and raised in East Baltimore, he was named an All-American in football during his senior year at Patterson Park High School. Notably, Pivec held...
Agency updates: Glen Echo Group, Seven Letter and Alpine Group
Glen Echo Group added Shane McCarthy and Bella Kerbers. Both join the firm, states a release, during a new phase of growth as part of the recently unveiled Orchestra platform, a network of eight leading agency partners with wide-ranging industry expertise and expanded...
State of Wikipedia report for May 2024
This month’s Chaos Index is at 60, a 15% decrease from April. However, that number is a bit deceptive; activity on Wikipedia remained fairly steady, though a few important factors played into May’s decrease. Most of this month’s decrease is attributable to a...
Agency updates: Seven Letter, Response Labs and Lens End Media
Seven Letter added Casey Hernandez as a Partner. Hernandez, above, was most recently senior vice president for global corporate communications at Herbalife, a publicly traded nutrition and wellness company headquartered in Los Angeles, where she managed the company’s...
FOVNDRY promotes Megan Neapolitan to president
FOVNDRY promoted Megan Neapolitan from chief operating officer to president. In her expanded role, Neapolitan will focus on setting and realizing the vision of the agency, overseeing operations, strategic initiatives and organizational outputs. “Megan has been pivotal...
PEOPLE
Jana Meron joins WaPo as Vice President of Revenue Operations & Data
Jana Meron has joined The Washington Post as Vice President of Revenue Operations & Data. According to The Post, Meron is "an award-winning media leader with an incredible track record of creating programmatic and sales strategies that increase revenue and...
Susan Tran joins DC News Now as evening anchor
Susan Tran joins DC News Now as evening anchor July 15, anchoring alongside Chris Flanagan on DC News Now at 6 p.m., 7 p.m., 9 p.m., and DC News Now at 10 p.m. on DCW50. Tran previously was an anchor at NBC 10 Boston and NECN, reported at WHDH-TV in Boston, served as...
Dave Pivec, former NFL tight end and founder of Pivec Advertising, dies at 80
Dave Pivec, a Baltimore native renowned for his athletic prowess and entrepreneurial spirit, died on May 11 at age 80. Born and raised in East Baltimore, he was named an All-American in football during his senior year at Patterson Park High School. Notably, Pivec held...
Agency updates: Glen Echo Group, Seven Letter and Alpine Group
Glen Echo Group added Shane McCarthy and Bella Kerbers. Both join the firm, states a release, during a new phase of growth as part of the recently unveiled Orchestra platform, a network of eight leading agency partners with wide-ranging industry expertise and expanded...
Diane Rehm, who hosted a nationally distributed call-in show from news/talk WAMU, being inducted into Inside Radio’s Radio Hall of Fame
Diane Rehm, who hosted a nationally distributed call-in show from news/talk pubcaster WAMU Washington, DC (88.5), is being inducted into Inside Radio's Radio Hall of Fame. In an Inside Radio interview, she was asked about her first job in radio. She responded: "I...
Steve Crane named editor-in-chief of Maryland Matters
Steve Crane, a veteran journalist who covered the Maryland State House in parts of three different decades and has also led coverage of Maryland government and politics in various other roles, has been named editor-in-chief of Maryland Matters.. He returns to Maryland...
Sam Feist to head C-SPAN after nearly 35 years with CNN
Longtime CNN Washington bureau chief Sam Feist will leave the Warner Bros. Discovery-backed news outlet to take the helm of C-SPAN as its new CEO, reports Variety.. According to the post, Feist will remain at CNN through June and take the reins of C-SPAN later in the...
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MARKETING
Greg Kihlström to share how to fuel B2B marketing with meaningful personalization at B2B MarCom Summit on May 23
By Debra Silimeo One of the most respected – and prolific – experts on marketing and branding, Greg Kihlström, tells Capitol Communicator that he wants you to get actionable information on how you can immediately improve your B2B marketing efforts at the upcoming B2B...
McDonald’s to spend “hundreds of millions of dollars” to upgrade digital marketing capabilities
McDonald’s is planning to invest “hundreds of millions of dollars” to upgrade its digital marketing capabilities over the coming years as the major fast-food giant shifts more of its marketing spending toward those channels, reports Restaurant Business. According to a...
New edition of best-selling customer data platform guide provides expanded insights from industry leaders
As the marketing world moves increasingly towards the need for greater first-party data solutions to power personalization and mitigate effects from third-party cookie deprecation, Customer Data Platforms (CDPs) are increasingly important. This, balanced with an...
B2B MarCom Summit, May 23, to showcase communications and marketing leaders locally, nationally and internationally
By Debra Silimeo Dealing with a merger or acquisition? Navigating challenges in cybersecurity? Improving your social media ROI? Speakers at the B2BMarCom Summit, May 23, will share how they have guided their organizations with these challenges. The conference features...
AI use by businesses is small but growing rapidly, including marketing tasks, led by IT sector and firms in Colorado and D.C., reports Yahoo Finance
The rate of businesses in the U.S. using AI is still relatively small but growing rapidly, states Yahoo Finance, with firms in information technology, and in locations like Colorado and the District of Columbia, leading the way, according to U.S. Census Bureau...
B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
ADVERTISING
Top insights for 2024 PSA campaigns: 2024 annual PSA Director survey results
By Lauren Meadows, Account Executive, Williams Whittle Public Service Announcements (PSAs) are essential communications tools available to nonprofit marketers. They serve as a cost-effective tool to raise awareness, disseminate messages, and cultivate support....
Mary Wells Lawrence, advertising legend, dies at 95
By Cary Hatch Mary Wells Lawrence was a shining star representing the potential and possibilities for women in the advertising industry. She embodied the talent, tenacity and grit to truly “make it” in the overwhelmingly male leadership ranks of the top performing...
Maryland Governor Moore signs law imposing restrictions on online data collection and ad targeting
Maryland Governor Wes Moore signed a privacy law that imposes tough new restrictions on online data collection and ad targeting, reports MediaPost. Major ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and...
CMO turnover at largest U.S. advertisers at faster pace than any time in past decade, states Adweek
It’s not an easy time to be a chief marketer. Adweek has been closely following how the role is in flux. The latest report from Paul Hiebert finds that CMOs are moving in and out of the role at a faster pace than at any time in the past decade. However, the decline in...
Podcast advertising jumped 39% in first quarter of 2024 versus a year ago
After a slow start to the year, podcast advertising picked up in March and by the end of the first quarter Magellan AI says spending jumped 39% versus a year ago. According to Inside Radio, the first quarter "is typically one of the quieter periods of the year for...
Privacy proposal would “negatively impact the advertising industry” states two ad groups
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, states Inside Radio, two of the biggest ad groups have come out against the draft legislation currently under review in...
PR
Newsweek partners with Statista to release inaugural list of America’s Best PR Agencies
U.S. cities such as New York and Washington, D.C., "harbor some of the most sought-after agencies on the planet." Public relations is not a small industry, states Newsweek, adding that data intelligence platform Statista sized the worldwide PR market at more than $100...
Muck Rack teams up with Help Every Reporter Out to connect journalists and PR pros
Muck Rack reports that it is teaming with Help Every Reporter Out (HERO), the platform founded by Peter Shankman that makes it easy for journalists and sources to connect. Through the partnership, states Muck Rack, "HERO will integrate Muck Rack journalist profiles...
Washington Women in Public Relations announces 2024 – 2025 Advisory Council
Washington Women in Public Relations (WWPR) announced its 2024 - 2025 Advisory Council, a group that provides WWPR’s leadership with strategic advice on the direction of the organization. The Advisory Council, states a release, is comprised of local female leaders in...
Local TV news producers want your content despite election noise, finds D S Simon survey
A survey by D S Simon Media offers insights into the challenges and opportunities that the election year presents for brands and their public relations teams. One key finding of the report is that local TV news stations are avoiding political coverage, with only 9.7%...
Agency CEO “thrilled” to welcome new assistant AE
-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...
The Hatcher Group wins Best in Show and Tracy Imm earns Lifetime Achievement Award at annual PRSA Maryland “Best in Maryland” gala
The Hatcher Group won Best in Show and Tracy Imm was honored with the Lifetime Achievement Award during the annual PRSA Maryland "Best in Maryland" gala held April 19 at the Arundel Preserve in Hanover. The Hatcher Group award was for its “Southern Maryland National...