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Home » Audience Engagement Director

Audience Engagement Director

by | Feb 4, 2016

Overview: Want to work in the coolest office on the water in Fells Point?  We’re a highly regarded, award-winning Baltimore video production company looking to grow in a new direction.  We’re looking for the right person to help us master video distribution and analytics.  We need you to get amazing results for our clients.  Your job is to use data to create exceptional video performance for our clients.  You’re a master of Google/Youtube and Facebook/Instagram Advertising, as well as other distribution and analytics platforms.  You understand internet video distribution, social and not, paid and not.  And you always want to learn more.  You’re comfortable with all the platforms that exist today, and you’re excited to learn the next tool to engage video audiences on-line.  You will create and manage an ever-changing roster of third party solutions.  Whatever is the best way to get eyeballs to a video at any moment, you’ll see it coming from miles away, and be ready to act.  Generally, people who are successful at Storyfarm are self-starters who work to solve their own problems with a smile on their face.  A positive attitude and fearlessness in the face of daily curveballs is required.
Job Description: Storyfarm makes amazing marketing videos for our clients.  Simply put, your job is to get them seen by target audiences and track their success.  This description is purposely broad.  We are looking for the successful candidate to work with us to define the specifics of this new program.
Responsibilities:
-Design our distribution and analytics program, including implementation, monitoring, analysis and reporting 
-Identify, vet and engage with third party vendors to find the best distribution and analytics partners
-Generate regular reports for clients
-Create informed recommendations for improved video performance for clients
-Meet with clients and internal staff regularly to provide updates on performance and analysis/insight about video performance
-Work with Storyfarm’s video editors to optimize video performance opportunities
-Stay on top of current trends, always knowing the latest new solutions available
-Market Storyfarm itself using all of the solutions outlined above, using Storyfarm as your test laboratory
Benefits: Storyfarm employees get full healthcare (minus co-pays), vision, dental, disability, workers comp benefits.
About Us: Storyfarm is an award-winning video production and animation studio based in Baltimore’s waterfront Fells Point neighborhood.  We make web videos and TV commercials for a broad spectrum of clients in just about any industry you can think of.  Founded in 2010, Storyfarm is an entrepreneurial business, working daily to be the best video partner of the best brands.  We have 12 people full-time currently, and are excited to continue our growth.  Storyfarm has no plans to become a full-service advertising agency: our interest is solely in the best video related offerings to our clients.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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