360 Live Media in DC reports a partnership with Informa Exhibitions U.S to redesign the Greenbuild International Conference & Expo, the world’s largest event dedicated to sustainable building, which is expected to attract over 22,000 attendees to this year’s event. The firm’s work, states a release, involves an intense research-driven experience design process to unlock the potential of Greenbuild’s current and future audiences. U.S. green building accounts for 33 percent of all construction activities, and by 2018, green construction will account for more than 3.3 million U.S. jobs. In addition, the Professional Beauty Association (PBA) tapped 360 Live Media to serve as its experience design partner for PBA’s International Salon and Spa Expo, set for January 2018 in Long Beach, CA. The agency will work to leverage the power of experiences to further build the PBA brand experience, generate revenue and engage communities, all in support of the achievement of meaningful business results.
GMMB announced a number of senior vice president-level promotions. Those promoted include Saakshi Monga, John Rimel and Sandy Won, based in the firm’s D.C. office.
Neustar, Inc. in Sterling, VA, announced that Julie Fleischer joined the company as Vice President of Product Marketing for Neustar Marketing Solutions. According to a release, she will be responsible for driving the go-to-market strategy, positioning, messaging and execution for Neustar’s Marketing Solutions portfolio, and will report to Steven Wolfe Pereira, Neustar’s Chief Marketing and Communications Officer. Fleischer joins Neustar from OMD, a subsidiary of the Omnicom Group, where she led the CPG and retail business verticals as Managing Director. Prior to OMD, Ms. Fleischer spent six years at Kraft Foods and before joining Kraft in 2009, Fleischer was Vice President/Group Director at Digitas.
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