D S Simon Media surveyed 49 journalists from TV stations across the country, including news directors, executive producers, anchors and reporters and the results are presented in the 2023 TV Station Producer Report.
The. survey found that there has never been a better time to get your key opinion leaders on TV. 92% of our responding station producers say that they are open to interviewing your spokesperson, the highest it’s ever been! That is one of the key takeaways from our annual survey of station producers and can serve as a guiding principle as you develop your media campaigns. Another, by 94% to a 6% margin, these producers prefer to interview a brand’s internal spokesperson versus a third-party expert.
From a technology standpoint, our survey finds that Zoom isn’t going anywhere. 90% of stations are conducting their interviews through Zoom, while 52% are using satellite.
For the first time since COVID, producers are open to conduct interviews in person at the station. Another positive for communicators, stations are interested in conducting interviews on a wide variety of topics. While it possible in some cases to get your story placed on national outlets, it turns out that stories on local news are more trusted than what viewers see on national newscasts.
For the full report, click here.
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