The Washington Post adds Suzi Watford as its Chief Strategy Officer.  According to The Post, chief strategy officer is a new role “designed to oversee the publication’s strategy, aligning it across all business functions and overseeing brand identity – including marketing and events efforts.

Watford joins The Post from SiriusXM, where she served as Chief Growth Officer driving enterprise-level growth strategy and overseeing marketing, analytics and research, distribution partnerships, acquisition and engagement for both SiriusXM and Pandora. She will work hand in hand with Post leadership in efforts to define long-term vision, strategy and priorities.Recently named to Business Insider’s “CMOs to Watch,” Watford has a proven track record of elevating brand identity and building membership. Under her leadership at SiriusXM, states The Post, she launched the company’s refreshed brand efforts helping them earn Fast Company’s distinction as “Most Innovative Media Company” last month.

Prior to SiriusXM, Watford served as the Executive Vice President of Consumer Business at Dow Jones, where she doubled digital subscriptions across the business and propelled its historic levels of quarterly profitability and revenue. She has also held the title of Chief Marketing & Membership Officer at Dow Jones significantly growing consumer revenue and building an industry leading live events business, establishing professional membership verticals and negotiating multimillion-dollar partnerships. Her former media leadership has previously included roles at The Times of London, News UK and the Telegraph Media Group.

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