Washington Women in Public Relations announces 2024 – 2025 Advisory Council
Washington Women in Public Relations (WWPR) announced its 2024 - 2025 Advisory Council, a group that provides WWPR’s leadership with strategic advice on the direction of the organization. The Advisory Council, states a release, is comprised of local female leaders in...
D.C.-based Elizabeth Glaser Pediatric AIDS Foundation adds Haydé Adams as director of media and editorial services
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) adds Haydé Adams as Director of Media and Editorial Services. In this role, Adams will be responsible for planning, managing, and executing EGPAF’s global media strategy and shaping EGPAF’s editorial products and...
What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Stagwell adds firms in Canada and Brazil
Stagwell acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer marketing agency. According to a release, Luxine joins Veritas Communications "as the next step in its ambitious growth strategy to focus on local markets across Canada....
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B2B MarCom summit, May 23, to showcase communications and marketing leaders locally, nationally and internationally
By Debra Silimeo Dealing with a merger or acquisition? Navigating challenges in cybersecurity? Improving your social media ROI? Speakers at the B2BMarCom summit will share with us how they have guided their organizations with these challenges. The summit features...
Rick Rudman to keynote B2B MarCom Summit
Rick Rudman, co-founder and CEO of Curbio, is the featured keynote speaker at the B2B MarCom Summit to be held May 23 at the Carahsoft Conference Center in Reston, VA. Curbio, headquartered in Potomac, Md., stands as the premier pay-at-closing home improvement entity...
Podcast advertising jumped 39% in first quarter of 2024 versus a year ago
After a slow start to the year, podcast advertising picked up in March and by the end of the first quarter Magellan AI says spending jumped 39% versus a year ago. According to Inside Radio, the first quarter "is typically one of the quieter periods of the year for...
D.C.-area agency updates from RP3 Agency, Cozen O’Connor Public Strategies and The Levinson Group
RP3 Agency announced three wins at the District 2 ADDY Awards in the regional competition, representing 35,000 creatives across New York, New Jersey, Pennsylvania, Delaware, Maryland, and D.C. The agency won GOLD for Hilton Haley & Bear and two SILVERS for Well...
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Stagwell adds firms in Canada and Brazil
Stagwell acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer marketing agency. According to a release, Luxine joins Veritas Communications "as the next step in its ambitious growth strategy to focus on local markets across Canada....
Six tips for boosting loyalty with referral programs
By Response Labs In today’s competitive business landscape, customer loyalty is more valuable than ever. As a digital marketing agency specializing in CRM and loyalty marketing, Response Labs understands the importance of nurturing customer relationships. One powerful...
D.C.-based Public Policy Holding Company acquires California-based public affairs firm
Public Policy Holding Company, Inc. (“PPHC”), a D.C.-based government relations and public affairs focused holding company, has acquired Lucas Public Affairs, LLC ("LPA"), a California-based public affairs firm headquartered in Sacramento. According to a release,...
How Gen-Z’s view on individuality impacts their relationship with brands
By Anna Bridgforth, RP3 Agency Born between 1997 and 2013, Gen-Z is the most educated, racially diverse and impactful generation ever. Known for being digital natives, social media mavericks, and social activists, Gen-Z has changed the game for marketers across every...
D.C.-area agency updates from RP3 Agency, Cozen O’Connor Public Strategies and The Levinson Group
RP3 Agency announced three wins at the District 2 ADDY Awards in the regional competition, representing 35,000 creatives across New York, New Jersey, Pennsylvania, Delaware, Maryland, and D.C. The agency won GOLD for Hilton Haley & Bear and two SILVERS for Well...
Annapolis-based Crosby joins top-25 PR firms in O’Dwyer’s national ranking
Annapolis-based Crosby Marketing Communications rose to No. 22 on O’Dwyer’s Magazine’s 2024 list of National Public Relations Firms, states a post on The Daily Record. According to the post, "Crosby is also ranked No. 10 among health care public relations firms. The...
Aaron Guiterman to lead EGA’s U.S. public affairs operation
EGA, Edelman’s Government and Public Affairs business unit, adds Aaron Guiterman as head of its U.S. Public Affairs operation. A former nine-year veteran of Edelman, states a release, he will manage a team of experts across the U.S. to provide globally integrated...
PEOPLE
Washington Women in Public Relations announces 2024 – 2025 Advisory Council
Washington Women in Public Relations (WWPR) announced its 2024 - 2025 Advisory Council, a group that provides WWPR’s leadership with strategic advice on the direction of the organization. The Advisory Council, states a release, is comprised of local female leaders in...
Rick Rudman to keynote B2B MarCom Summit
Rick Rudman, co-founder and CEO of Curbio, is the featured keynote speaker at the B2B MarCom Summit to be held May 23 at the Carahsoft Conference Center in Reston, VA. Curbio, headquartered in Potomac, Md., stands as the premier pay-at-closing home improvement entity...
Sandhya Somashekhar named Deputy Business Editor at The Washington Post
Sandhya Somashekhar, "an insightful and creative (Washington Post) editor with a long track record of delivering distinctive journalism," is being promoted to Deputy Business Editor at The Post. According to WaPo, "Over nearly two decades at The Post, Sandhya’s...
D.C.-based Elizabeth Glaser Pediatric AIDS Foundation adds Haydé Adams as director of media and editorial services
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) adds Haydé Adams as Director of Media and Editorial Services. In this role, Adams will be responsible for planning, managing, and executing EGPAF’s global media strategy and shaping EGPAF’s editorial products and...
Michael Abramowitz named “permanent director” of Voice of America
The U.S. Agency for Global Media named Michael Abramowitz as the new permanent director of Voice of America, reports VOA. In an email to staff, USAGM chief executive Amanda Bennett said that Abramowitz, a former journalist and current president of the D.C.-based think...
AARP’s Martha Boudreau to receive a 2024 SABRE Award for Outstanding Individual Achievement
As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and...
AU honors late NBC4, WTOP alum Wendy Rieger with scholarship
It has been two years since the death of Wendy Rieger, a longtime fixture in the world of D.C. journalism who spent decades as a beloved NBC4 anchor before dying of cancer at age 65. She is now being commemorated via a new scholarship at her alma mater, reports WTOP....
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MARKETING
B2B MarCom summit, May 23, to showcase communications and marketing leaders locally, nationally and internationally
By Debra Silimeo Dealing with a merger or acquisition? Navigating challenges in cybersecurity? Improving your social media ROI? Speakers at the B2BMarCom summit will share with us how they have guided their organizations with these challenges. The summit features...
AI use by businesses is small but growing rapidly, including marketing tasks, led by IT sector and firms in Colorado and D.C., reports Yahoo Finance
The rate of businesses in the U.S. using AI is still relatively small but growing rapidly, states Yahoo Finance, with firms in information technology, and in locations like Colorado and the District of Columbia, leading the way, according to U.S. Census Bureau...
B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
Congress considers limiting marketers ability to target people online
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, reports Inside Radio, "two of the biggest ad groups have come out against the draft legislation currently under review in...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
CMOs should prioritize the U.S. Hispanic market or “kiss your careers goodbye,” states Hispanic Marketing Council
The Hispanic Marketing Council (HMC), based in Fairfax, Va, launched a campaign calling on the advertising and marketing industries to "Stop Latino Coating." The campaign's message to CMOs, states HMC, "is to give Hispanic marketing the weight it deserves, connect...
ADVERTISING
CMO turnover at largest U.S. advertisers at faster pace than any time in past decade, states Adweek
It’s not an easy time to be a chief marketer. Adweek has been closely following how the role is in flux. The latest report from Paul Hiebert finds that CMOs are moving in and out of the role at a faster pace than at any time in the past decade. However, the decline in...
Podcast advertising jumped 39% in first quarter of 2024 versus a year ago
After a slow start to the year, podcast advertising picked up in March and by the end of the first quarter Magellan AI says spending jumped 39% versus a year ago. According to Inside Radio, the first quarter "is typically one of the quieter periods of the year for...
Privacy proposal would “negatively impact the advertising industry” states two ad groups
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, states Inside Radio, two of the biggest ad groups have come out against the draft legislation currently under review in...
What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless choices, making it easy for them to switch brands at the slightest inconvenience This article delves into...
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: "Generative AI is expected to alter most every aspect of the business, experts say. Key is how organizations use it as a strategic...
PR
Washington Women in Public Relations announces 2024 – 2025 Advisory Council
Washington Women in Public Relations (WWPR) announced its 2024 - 2025 Advisory Council, a group that provides WWPR’s leadership with strategic advice on the direction of the organization. The Advisory Council, states a release, is comprised of local female leaders in...
Local TV news producers want your content despite election noise, finds D S Simon survey
A survey by D S Simon Media offers insights into the challenges and opportunities that the election year presents for brands and their public relations teams. One key finding of the report is that local TV news stations are avoiding political coverage, with only 9.7%...
Agency CEO “thrilled” to welcome new assistant AE
-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...
The Hatcher Group wins Best in Show and Tracy Imm earns Lifetime Achievement Award at annual PRSA Maryland “Best in Maryland” gala
The Hatcher Group won Best in Show and Tracy Imm was honored with the Lifetime Achievement Award during the annual PRSA Maryland "Best in Maryland" gala held April 19 at the Arundel Preserve in Hanover. The Hatcher Group award was for its “Southern Maryland National...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
Nominations Open for WWPR’s Emerging Leaders Awards
Washington Women in Public Relations announced that nominations are open for this year's Emerging Leaders Awards. The awards recognize outstanding young women in public relations who are making a significant impact early in their careers. According to WWPR, the awards...