Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC's work caring for youth and their families across the Mid-Atlantic. Serving more than 1,000 clients and their families each...
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the “Great Resignation” shuffled team members across the country or out the door, many nonprofit marketing teams are doing...
A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: "We are the Commanders," reports NBC4 Washington. But, overall, reaction ranged from lukewarm to angry to hopeful that the Commanders...
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart speaker in your living room is looking for the definitive answer to search queries, and you want to be that answer. The path to winning...
By Phil Rabin, Editor, Capitol Communicator For some reason, when we turn the calendar from December to January, we assume that our world starts anew, that we can make predictions as though our universe has fundamentally changed with the changing of a calendar page....
Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results...
The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). The figure represented the highest ranking since the...
Gannett Co., owner of more than 200 daily newspaper brands and the nation’s largest newspaper chain as measured by total circulation, reported third-quarter revenue of $800.2 million, a 1.8% decline from the same period in 2020, reports Publishers Daily. Driving the...
Crosby Marketing Communications has won a five-year blanket purchase agreement with an estimated amount of $20 million to provide brand strategy and integrated marketing services to the Peace Corps as its agency of record. Crosby will develop national awareness and...
GAIN Conference is a One-Stop Shop for Marketing This year has been one of consolidation in the government marketing arena and contractors who are working in support of federal, state and local government. GAIN will be taking place virtually and by on-demand access...
Baltimore-based agency C-360 has been selected by the Board of Child Care (BCC) to provide marketing communications services to promote BCC's work caring for youth and their families across the Mid-Atlantic. Serving more than 1,000 clients and their families each...
By Kelly Callahan-Poe and Karen Beck Nonprofits have faced a variety of challenges during the pandemic. As the workplace shifted virtually and the “Great Resignation” shuffled team members across the country or out the door, many nonprofit marketing teams are doing...
A cheer erupted from the crowd watching the announcement on a big screen at National Harbor when team president Jason Wright said: "We are the Commanders," reports NBC4 Washington. But, overall, reaction ranged from lukewarm to angry to hopeful that the Commanders...
By Josh Greene, The Mather Group In 2022, SEO continues to turn into a winner-takes-all space. Everything from Google to the smart speaker in your living room is looking for the definitive answer to search queries, and you want to be that answer. The path to winning...
By Phil Rabin, Editor, Capitol Communicator For some reason, when we turn the calendar from December to January, we assume that our world starts anew, that we can make predictions as though our universe has fundamentally changed with the changing of a calendar page....
Half of the marketers responding to an ANA survey indicated that they ran ads in the past year featuring identifiable LGBTQ+ casting. The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results...
The overall ethnic skew of employees in the marketing/advertising industry is more diverse than ever, according to a new study by the ANA and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). The figure represented the highest ranking since the...
Gannett Co., owner of more than 200 daily newspaper brands and the nation’s largest newspaper chain as measured by total circulation, reported third-quarter revenue of $800.2 million, a 1.8% decline from the same period in 2020, reports Publishers Daily. Driving the...
Crosby Marketing Communications has won a five-year blanket purchase agreement with an estimated amount of $20 million to provide brand strategy and integrated marketing services to the Peace Corps as its agency of record. Crosby will develop national awareness and...
GAIN Conference is a One-Stop Shop for Marketing This year has been one of consolidation in the government marketing arena and contractors who are working in support of federal, state and local government. GAIN will be taking place virtually and by on-demand access...
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