by Capitol Communicator | May 10, 2024 | Bottom Left Sponsored, Digital, General, Marketing
McDonald’s is planning to invest “hundreds of millions of dollars” to upgrade its digital marketing capabilities over the coming years as the major fast-food giant shifts more of its marketing spending toward those channels, reports Restaurant Business. According to a...
by Capitol Communicator | Sep 20, 2016 | Advertising, B to B, Insights
McDonald’s, the largest chain of fast-food hamburger restaurants in the world, recently selected Omnicom “as the lucky winner of all its U.S. advertising business. Last year, McDonald’s spent almost a billion dollars on advertising, which makes it...
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