Home » AAF DC announces leadership team for 2023-2024; Gretchen Carswell named president

Capitol Communicator reports that AAF DC announced its leadership team for 2023-2024 and Gretchen Carswell was named President.

AAF DC announces leadership team for 2023-2024; Gretchen Carswell named president

by | Sep 14, 2023

The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for 2023-2024, featuring people from prominent area agencies, in-house teams, media representatives, freelancers and more.

AAF DC has elected Gretchen Carswell as President. Lindsay Matthews of Sensis will move from Treasurer to Vice President. New Executive Committee members include Kyle Knauff of Undertone and Jacqui Balogh of Yes& elected as Treasurer and Secretary, respectively. Jodie Spalding of Yes& will remain on as Immediate Past President. All officers serve a one-year term.

Carswell will lead AAF DC in its mission to support the overall advertising community in the Washington, DC, area. She will work closely with the board and respective committees to develop and promote AAF DC’s events (ADWKDC, American Advertising Awards) and programs, drive AAF DC’s membership growth and serve as the voice of the advertising industry in DC. She has served on the AAF DC’s Board of Directors since 2017 and has been part of the club since 1998. With over 20 years’ experience, she has worked with leading agencies in the D.C. area and is currently a freelance creative director.

She said of this board, “This group brings a new level of passion and dedication to the club. We’ll be out there reminding people not only is AAF DC still here but that we’re the go-to place for everyone working in this industry. I’m really excited to see new engagement with our members and partners.”

Taking over in Committee Chair roles are Jacqui Balogh and Katie Dirks for Membership, Sarah Marshall for Communications and Whitney Loring for events. Gretchen Carswell will co-chair the American Advertising Awards with Zach Goodwin and Maggie Winters from January Third as well as co-chair ADWKDC with Jodie Warren and Judy Markoe. Markoe will continue as president of the AAF DC Foundation.

Executive Committee:

President: Gretchen Carswell, Freelance
Vice President: Lindsay Matthews, Sensis
Treasurer: Kyle Knauff, Undertone
Secretary: Jacqui Balogh, Yes&
Immediate Past President: Jodie Spalding, Yes&

Board of Directors:
Marc Abanto, Abanto Communications
Katie Dirks, Wunderman Thompson Health
Zach Goodwin, This January
Imani Greene, Aamplified Media
Whitney Loring, Yes&
Robyn Loube, Sensis
Judy Markoe, Big Picture Marketing
Sarah Marshall, Yes&
Louise Salas, Missing Link
Hal Schild, Missing Link
Maggie Winters, This January


Top row l-r
Gretchen Carswell, Lindsay Matthews, Kyle Knauff, Jacqui Balogh, Jodie Spalding, Sarah Marshall
Middle row l-r
Katie Dirks, Imani Greene, Hal Schild, Marc Abanto
Bottom row l-r
Whitney Loring, Judy Markoe, Maggie Winters, Louise Salas, Robyn Loube, Zach Goodwin

The AAF DC board is currently looking to fill empty committee spots. If you are interested in joining an AAF DC committee, or for more info, email [email protected].

American Advertising Federation DC is an organization that brings together the broadest range of communications professionals who work and live in the Greater Washington DC community: advertising agency employees, print vendors, interactive experts, media reps, PR professionals, in-house marketing teams, photographers, production houses, students and more. Through various committees, the board keeps the club running at peak efficiency as well as strategizing and implementing its events and programs throughout the year.

AAF DC offers memberships for students, young professionals, individuals and groups as well as sponsorship opportunities.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.


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