The Washington Post now can claim 90% of the monthly U.S. unique visitors of The New York Times, according to Comscore. In June, the Post “landed its greatest number of unique visitors ever in June at 54.3 million—about five million fewer than The New York Times, at 59.7 million,” reports POLITICO.
Compare that to October, 2013, when Jeff Bezos bought the Post. Then, “the Post could count only two thirds of the Times’ audience count. Six months earlier, it could claim only 60%. Back then, the roll-up of Tribune Company newspapers usually bested the Post, as sometimes did Hearst’s newspapers,” continued POLITICO, which added:
“Now, the Post finds itself comfortably third, just behind the Times and the No. 1 quasi-news brand: Mail Online’s U.S. edition.
“The growth prompts one easy question and several more involved ones.
“The simple one: Could the Post top the Times in unique visitors by this time next year?”