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Home » Snapchat Launches Snapchat Partners to Expand Advertising Option for Advertisers

Snapchat Launches Snapchat Partners to Expand Advertising Option for Advertisers

by | Jun 19, 2016

Snapchat has launched Snapchat Partners, “its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies, reports Adweek.

The Adweek article, in part, added:

“The API promises to expand advertising dramatically on the platform in the long run. “Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform,” Khan explains. “We want [brands] to have a place where they can tell their stories, you know, in a better way.”

“The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners. The first group will develop software for Snapchat advertisers, enabling buying, optimizing and analyzing of campaigns. Ads Partners includes 4C, Amobee, VaynerMedia, Brand Networks, SocialCode, TubeMogul, Adaptly and Unified.”

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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