Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic.  In this “Up Close and Personal” profile, we feature Kipp Monroe.  Photography for the series is by Cade Martinwardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency.

Kipp, please provide a short bio.

I’m Executive Creative Director and Partner at WHITE64 in Tysons, VA. I’ve been there just over a decade now. Before DC, I worked in New York and St. Louis. Growing up, I was the kid who always liked the commercials more than the programs. So I always kinda knew advertising was my calling. Early on I got a copywriting job working on the Budweiser brand in St Louis. It was a wonderful education that lead to an opportunity in NYC working primarily on Miller Lite and Miller Genuine Draft. After I turned 40, Zelda the Advertising Fairy came to me in a dream explaining I was officially too old for the beer category and suggested advocacy. At WHITE64 we produce campaigns for industries, organizations and issues that directly impact and improve lives. Most recently we produced the Time Is Precious campaign for the Biotechnology Innovation Organization (BIO). So yeah, I’ve officially gone from beer to drugs.

Are you involved in any other organizations?

One our clients is the PenFed Foundation. They provide service men and women with financial assistance—often while they are receiving medical care. Many of the folks we work with are wounded heroes and their caregivers. The sacrifice these folks have made is truly humbling. I wish every American could spend an hour with a wounded vet. We’d have a stronger country.

What are the things you are most proud of?

I used to be proud of my campaigns. But how shallow is that? I guess today, after 10 years here in DC, I’m most proud that our work has made people think, question and engage with the important conversations of our day.

What professional advice do you have for others?

Find something you’re passionate about—then work your ass off.

Who are your personal role models?

 I was a huge John Lennon fan—his life was a case study in how creativity could change the world for the better.

What’s on your Spotify and Pandora playlists?

All guitar players – Tommy Emmanuel, Eric Gales, Wes Montgomery, Ted Greene and Michael Hedges.

What’s your favorite restaurant?

Skyline Chili … I grew up in Cincinnati.

Is there anything else you would like us to know about you?

I definitely chose the Red Pill.

 

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