Misdirected PR Pitches Continue to Clog TV Producer’s Inbox Van Eperen December 1, 2018 Media, PR Capitol Communicator sponsor Van Eperen recently asked one of the agency's national media contacts for advice on how to maintain a PR-producer relationship in the digital age. No news here: spray-and-pray...
Spotting Trends for Communicators in Latest ‘State of the Internet’ Report Van Eperen June 5, 2018 Insights By Jeffrey A. Davis, APR Mary Meeker’s annual report on the state of the internet is here – all 294 slides – and as usual it provides the most comprehensive look you can find at how the digital world...
Bracket-Busting UMBC Wins Twitter, Too Van Eperen March 18, 2018 Digital, Insights By Jeffrey Davis, Van Eperen A few years ago I was in California speaking at a national conference of college presidents, leading a “Twitter Tutorial.” After walking my students through the ins and...
How to Use Video in Times of Crisis: This Financial Institution Did it Right, Could You? Van Eperen March 12, 2018 Insights, PR, Video By Emily McDermott A top financial institution experiences a multi-day data center outage that denies its clients access to their money via online banking or other channels. It’s time to put their...
Google Bulletin and Facebook’s Emphasis on Local News Means it’s Time for Micro PR Van Eperen February 22, 2018 Insights, PR By Jeffrey Davis, APR, Managing Partner, Van Eperen The year started with Facebook announcing it would give more prominence to local stories in our News Feeds. Then Google revealed it is testing Bulletin,...
New Facebook Algorithm Elevates Importance of Micro-Influencers Van Eperen January 24, 2018 Digital, Insights By Jeffrey Davis, Managing Partner, Van Eperen A new algorithm is changing our News Feeds, and it looks like we’re entering the era of “earned social” on Facebook. Businesses can no longer rely on a...
When You’re In It for the Long Game Van Eperen January 9, 2018 Insights, Marketing By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get the recognition they deserved this season despite stellar...
Everything Old is New Again – Yes, Even the Future of Marketing Van Eperen October 17, 2017 Insights, Marketing By Emily McDermott With seasons changing and only two months left in the calendar year, you can’t escape hearing what trends everyone considers to be “coming back.” I once even heard a major...
Laura Van Eperen Named a Most Admired CEO by The Daily Record Van Eperen September 19, 2017 Agency, Awards, Bottom Left Sponsored Van Eperen, an integrated communications agency specializing in public relations, marketing, social media, digital strategy, and advertising, announced that its Chief Executive Officer, Laura Van Eperen, has...
Fake News Is No Game: A Communicator’s Perspective Van Eperen August 30, 2017 Insights, PR By Emily McDermott, Account Supervisor/Project Manager, Van Eperen Fake news. It's a phrase that, by this time, everyone is familiar with or has at least heard. Wikipedia defines fake news as, "a type of...
