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Author Van Eperen

Van Eperen

Founded in 2004, Van Eperen is an award-winning integrated communications agency that serves regional, national and international clients in the public and private sectors. We blend PR, digital, social and creative strategies to drive meaningful results. Our clients hire us for our thoughtful approach; they stay with us because of our deep commitment to their business and our ability to consistently exceed expectations.

Van Eperen’s Emily McDermott Named a 2019 VIP by The Daily Record

Van Eperen
August 7, 2019
Agency, People, PR
Van Eperen, a PR and strategic communications agency based in Maryland, announced that The Daily Record has named account supervisor and project manager Emily McDermott to the “2019 VIP List” recognizing...

Misdirected PR Pitches Continue to Clog TV Producer’s Inbox

Van Eperen
December 1, 2018
Media, PR
Capitol Communicator sponsor Van Eperen recently asked one of the agency's national media contacts for advice on how to maintain a PR-producer relationship in the digital age. No news here: spray-and-pray...

Spotting Trends for Communicators in Latest ‘State of the Internet’ Report

Van Eperen
June 5, 2018
Insights
By Jeffrey A. Davis, APR Mary Meeker’s annual report on the state of the internet is here – all 294 slides – and as usual it provides the most comprehensive look you can find at how the digital world...

Bracket-Busting UMBC Wins Twitter, Too

Van Eperen
March 18, 2018
Digital, Insights, Maryland News
By Jeffrey Davis, Van Eperen A few years ago I was in California speaking at a national conference of college presidents, leading a “Twitter Tutorial.” After walking my students through the ins and...

How to Use Video in Times of Crisis: This Financial Institution Did it Right, Could You?

Van Eperen
March 12, 2018
Insights, PR, Video
By Emily McDermott A top financial institution experiences a multi-day data center outage that denies its clients access to their money via online banking or other channels. It’s time to put their...

Google Bulletin and Facebook’s Emphasis on Local News Means it’s Time for Micro PR

Van Eperen
February 22, 2018
Insights, PR
By Jeffrey Davis, APR, Managing Partner, Van Eperen The year started with Facebook announcing it would give more prominence to local stories in our News Feeds. Then Google revealed it is testing Bulletin,...

New Facebook Algorithm Elevates Importance of Micro-Influencers

Van Eperen
January 24, 2018
Digital, Insights
By Jeffrey Davis, Managing Partner, Van Eperen A new algorithm is changing our News Feeds, and it looks like we’re entering the era of “earned social” on Facebook. Businesses can no longer rely on a...

When You’re In It for the Long Game

Van Eperen
January 9, 2018
Insights, Marketing
By Laura Van Eperen, CEO, Van Eperen Just like the University of Wisconsin and the University of Central Florida football teams didn’t get the recognition they deserved this season despite stellar...

Everything Old is New Again – Yes, Even the Future of Marketing

Van Eperen
October 17, 2017
Insights, Marketing
By Emily McDermott With seasons changing and only two months left in the calendar year, you can’t escape hearing what trends everyone considers to be “coming back.” I once even heard a major...
Van Eperen Named Vice Chair of Maryland Public-Private Partnership Marketing Corporation

Laura Van Eperen Named a Most Admired CEO by The Daily Record

Van Eperen
September 19, 2017
Agency, Awards, Bottom Left Sponsored
Van Eperen, an integrated communications agency specializing in public relations, marketing, social media, digital strategy, and advertising, announced that its Chief Executive Officer, Laura Van Eperen, has...
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Latest Events

  • Beginning of a New Era

    Paul Duning
    January 19, 2021
  • Capitol Communicator reports that Brightest Young Things pivots to become Exactly Agency

    Brightest Young Things Pivots to Exactly Agency

    Capitol Communicator
    January 15, 2021
  • Capitol Communicator reports that Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30, 2021.

    Lisa Nicole Matthews to be Inaugurated as 114th President of National Press Club on January 30

    Capitol Communicator
    January 8, 2021
  • Capitol Communicator reports that the MAC Summit for those in marketing, advertising and public relations is now available on-demand. 

    Your Key to Professional Success in 2021 is Now On-Demand

    Capitol Communicator
    December 11, 2020
  • Capitol Communicator reports that Kevin Schmiegel, founder of “Hiring our Heroes” and CEO of Operation Gratitude, will join Beyond Definition for its next edition of Going Beyond.

    Join In: Going Beyond with Operation Gratitude CEO Kevin Schmiegel

    Sponsored
    December 10, 2020

Latest Marketing

  • Capitol Communicator reports that Ivan Heredia is joining the National 4-H Council as Chief Marketing Officer.

    Ivan Heredia Joins National 4-H Council as Chief Marketing Officer

    Capitol Communicator
    February 17, 2021
  • SparkPost Lands $180 Million Strategic Growth Investment

    Jeffrey Davis
    January 31, 2021
  • Capitol Communicator reports that Content Marketing Institute released its 11th annual B2C content marketing research report.

    2020 “Reshaped How Organizations Conduct Their Marketing”, States New CMI Report

    Capitol Communicator
    January 27, 2021
  • Capitol Communicator reports on marketing news from Merkle, Edge Direct, a Moore company, and Brave New Markets.

    Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer; Updates from Edge Direct and Brave New Markets

    Jeffrey Davis
    January 24, 2021
  • Capitol Communicator reports on marketing company Strategic Factory's acquisition of Baltimore sign manufacturer A|A Signs.

    Strategic Factory Acquires Baltimore’s A|A Signs

    Jeffrey Davis
    January 17, 2021

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