DrivenIQ in Towson, promoted as "a trailblazer in first party audience data and advertising technologies," announced its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. A press release said this partnership heralds a new era in media...
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Ray Bularz joins Baltimore Creative Studio, a new (temporary) logo for Pugh & Tiller; news from CallTrackingMetrics, MPT and more
Ray Bularz has joined Baltimore magazine's Baltimore Creative Studio as director, according to a LinkedIn announcement by Michael Teitelbaum, president of Baltimore magazine. "Ray has a diverse and accomplished career spanning 27+ years in branding, multimedia...
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies. As a leading digital marketing agency, we understand the importance of streamlining processes and...
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity. As we approach 2024, the landscape of CRM (Customer Relationship Management) marketing is set to evolve once again. In this blog, we, as a...
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As a leading digital Customer Relationship Management (CRM) and loyalty marketing agency, we recognize...
News from imre, Planit, MPT, Warschawski, Mindgrub and WBAL-TV
Imre announced the appointment of Scott Tucker as its first chief client officer. Tucker, in main photo, brings 30 years of agency experience to imre, beginning at what became known as Grey Healthcare Group in their Traffic Department followed before entering account...
Omnicom buys Baltimore e-commerce agency Flywheel Digital for $835 million
Baltimore-based digital commerce company Flywheel Digital has been acquired by Omnicom for a net cash purchase price of approximately $835 million. Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such...
Sonatype adds Megan Lueders; idfive moves to Mount Vernon; news from Notre Dame of Maryland University and Maryland Public Television
Software supply chain management company Sonatype, headquartered in Fulton, Maryland, announced the addition of Megan Lueders as Chief Marketing Officer. After two decades leading innovative marketing strategies at both public and private technology enterprises,...
Leading trade groups define “Made for Advertising” websites
A consortium of marketing and advertising trade organizations have released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend. The group included the...
Clubhouse Media Group adds Under Armour for social media; BPRC announces slate of officers; news from WBAL-TV, Baltimore Business Journal and Warschawski
Clubhouse Media Group, Inc. a social media firm and digital agency based in Los Angeles, announced a brand promotional deal with Baltimore-based Under Armour. "Under Armour is a major league brand", said Amir Ben-Yohanan, CEO of CMGR. "Its always exciting when our...
DrivenIQ partners with Ermes; Chesapeake Collectibles returns; W Ventures adds Gallop Growth and team members
DrivenIQ in Towson, promoted as "a trailblazer in first party audience data and advertising technologies," announced its collaboration with Ermes (Ermes.AI), a leader in data-driven media optimization. A press release said this partnership heralds a new era in media...
Ray Bularz joins Baltimore Creative Studio, a new (temporary) logo for Pugh & Tiller; news from CallTrackingMetrics, MPT and more
Ray Bularz has joined Baltimore magazine's Baltimore Creative Studio as director, according to a LinkedIn announcement by Michael Teitelbaum, president of Baltimore magazine. "Ray has a diverse and accomplished career spanning 27+ years in branding, multimedia...
Revolutionizing customer engagement: The power of AI-driven marketing automation
By Response Labs In the fast-paced realm of digital marketing, staying ahead requires not only innovation but also strategic integration of advanced technologies. As a leading digital marketing agency, we understand the importance of streamlining processes and...
Navigating tomorrow: Six predicted trends in CRM marketing for 2024
By Response Labs In the fast-paced world of digital marketing, staying ahead of the curve is not just a strategy but a necessity. As we approach 2024, the landscape of CRM (Customer Relationship Management) marketing is set to evolve once again. In this blog, we, as a...
Navigating to success: Customer journey mapping in the digital age
By Juliana Spadaro, Response Labs In the ever-evolving landscape of digital marketing, understanding and optimizing the customer journey is paramount for success. As a leading digital Customer Relationship Management (CRM) and loyalty marketing agency, we recognize...
News from imre, Planit, MPT, Warschawski, Mindgrub and WBAL-TV
Imre announced the appointment of Scott Tucker as its first chief client officer. Tucker, in main photo, brings 30 years of agency experience to imre, beginning at what became known as Grey Healthcare Group in their Traffic Department followed before entering account...
Omnicom buys Baltimore e-commerce agency Flywheel Digital for $835 million
Baltimore-based digital commerce company Flywheel Digital has been acquired by Omnicom for a net cash purchase price of approximately $835 million. Flywheel's services enable top brands to sell more goods more efficiently across hundreds of digital marketplaces, such...
Sonatype adds Megan Lueders; idfive moves to Mount Vernon; news from Notre Dame of Maryland University and Maryland Public Television
Software supply chain management company Sonatype, headquartered in Fulton, Maryland, announced the addition of Megan Lueders as Chief Marketing Officer. After two decades leading innovative marketing strategies at both public and private technology enterprises,...
Leading trade groups define “Made for Advertising” websites
A consortium of marketing and advertising trade organizations have released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad spend. The group included the...
Clubhouse Media Group adds Under Armour for social media; BPRC announces slate of officers; news from WBAL-TV, Baltimore Business Journal and Warschawski
Clubhouse Media Group, Inc. a social media firm and digital agency based in Los Angeles, announced a brand promotional deal with Baltimore-based Under Armour. "Under Armour is a major league brand", said Amir Ben-Yohanan, CEO of CMGR. "Its always exciting when our...
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