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Marketers can now create lead generation marketing campaigns in minutes. Just because it’s summer doesn’t mean your campaigns stop. But the last thing you want to spend time on is the tedious, repetitive work of creating content for your marketing campaigns –...
Michael Piccorossi will join C-SPAN as the network's first chief digital officer. He will help guide C-SPAN's digital strategy, while working with multiple departments to produce digital products designed to improve the C-SPAN user experience, analytics and results,...
Data from the paywall tech company Piano shows about 33% of new subscribers cancel their digital subscriptions within a day. Piano, one of the world’s largest paywall providers, sells their technology as well as strategic advice to media companies. Most of their...
The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...
“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...
Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. The rise,...
Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...
Jason Miller has joined Response Labs, a loyalty marketing and CRM agency headquartered in Baltimore, as creative director. Prior to joining Response Labs he served six years as as Creative Director at CareFirst BlueCross BlueShield. Jason's experience spans numerous...
Deana Fitzgerald and Toni Weaver have joined Response Labs. Deana joins as an Account Director on the Client Service team. With more than a dozen years of marketing experience, six of which were on the agency side, she’s no stranger to consumer and business marketing...
Bruce Norby has joined Response Labs as Account Director on the Client Services team. "Bruce’s experience in loyalty marketing spans two decades across numerous industries—travel and hospitality, financial services, health care, pharmaceutical, agriculture, tech...
Marketers can now create lead generation marketing campaigns in minutes. Just because it’s summer doesn’t mean your campaigns stop. But the last thing you want to spend time on is the tedious, repetitive work of creating content for your marketing campaigns –...
Michael Piccorossi will join C-SPAN as the network's first chief digital officer. He will help guide C-SPAN's digital strategy, while working with multiple departments to produce digital products designed to improve the C-SPAN user experience, analytics and results,...
Data from the paywall tech company Piano shows about 33% of new subscribers cancel their digital subscriptions within a day. Piano, one of the world’s largest paywall providers, sells their technology as well as strategic advice to media companies. Most of their...
The Federal Trade Commission announced earlier this month that it is seeking the public’s input on ways to modernize the agency’s business guidance on mobile and digital advertising as well as metaverse/virtual reality/NFTs. First released in 2000 and updated in 2013,...
“The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPost in April. If you’re paying attention, you’re reminded of it on nearly a daily basis. Truth No. 1, according to MediaPost writer Maarten Albarda, is that marketers have to accept that some...
Digital ad revenue in the U.S. jumped 35% to $189 billion last year as marketers chased consumers spending ever more time on online media and shopping, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers LLP. The rise,...
Valtech, a global business transformation agency, has acquired Baltimore-based The Berndt Group, Ltd. (TBG), a leading digital customer experience agency focusing on digital transformations. According to the announcement, the health industry is transforming and...
Jason Miller has joined Response Labs, a loyalty marketing and CRM agency headquartered in Baltimore, as creative director. Prior to joining Response Labs he served six years as as Creative Director at CareFirst BlueCross BlueShield. Jason's experience spans numerous...
Deana Fitzgerald and Toni Weaver have joined Response Labs. Deana joins as an Account Director on the Client Service team. With more than a dozen years of marketing experience, six of which were on the agency side, she’s no stranger to consumer and business marketing...
Bruce Norby has joined Response Labs as Account Director on the Client Services team. "Bruce’s experience in loyalty marketing spans two decades across numerous industries—travel and hospitality, financial services, health care, pharmaceutical, agriculture, tech...
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