Capital One, McLean, VA, launched its first national campaign for its digital automotive shopping tool with the help of two of the cast of the TV sitcom “Schitt’s Creek.” The spot features Eugene and Sarah Levy engaging in an exchange showcasing how the traditional car-buying experience can be made easy with Capital One Auto Navigator. Eugene Levy turns to the camera at the end of the spot, pictured above, and delivers the banking company’s “What’s in your wallet?” tagline. Capital One Auto Navigator is a digital tool for car shoppers that allows them to prequalify for auto financing and browse vehicles while seeing their personalized rate and monthly payment. It is similar to tools offered on car shopping websites like CarGurus and CarZing. The 30-second spot was created by GSD&M. More here.
To kick off its “Great Rates for Everyone” summer TV spot for Pentagon Federal Credit Union (PenFed), DiMassimo Goldstein (DiGo) highlights how members of the military, as well as civilians, can save money through great rates. For 85 years, PenFed has been serving only the military, but now PenFed membership is open to everyone. Running in D.C. on broadcast and cable and in San Antonio on broadcast – two big markets for PenFed — and also on NBC Sports, the spot has been shortlisted for the New York Festivals Advertising Awards.
Seven Letter added Capitol Hill veteran Elizabeth-Burton Jones and design specialist Zeina Muhtadi. Jones joins Seven Letter following seven years on Capitol Hill, working in a variety of roles for Republicans from Ohio, Texas, Virginia and Oklahoma. She is also a former adjunct professor at Georgetown University and The George Washington University. Jones received her undergraduate degree from John Carroll University, where she majored in Communication and Theatre Arts with minors in History and Spanish. She also holds a Master’s Degree from Georgetown University in Communication, Culture and Technology. Muhtadi comes to Seven Letter with experience working on graphic design and brand strategy for leading companies and nonprofits such as Condé Nast Traveller, GQ, CitiVentures Studio and Human Rights Foundation.