Seattle-based WE Communications, an independent global communications agency, and Washington, DC- based ROKK Solutions, a  bipartisan public affairs firm, announced WE ROKK AI. The service offering pairs WE’s expertise in the technology sector with ROKK’s understanding of policy communications and the legislative landscape. 

“Artificial intelligence is reshaping the way we live, work and interact with information. As the technology advances, no industry will avoid its still unknown benefits and risks — or be immune to the policies that govern them,” said Rodell Mollineau, partner and co-founder of ROKK Solutions. “It’s why ROKK has partnered with the technology experts from WE Communications to help clients understand how to navigate AI policy.”  

Many voices will be needed — across industries, across policymakers at the local and federal level, and across a broader public who have yet to determine how AI fundamentally fits into their lives.

“It’s clear that the way forward will require a collaborative and nuanced approach,” said Kisja Burgess, president of corporate affairs, WE Communications. “Recognizing the need for regulatory frameworks to safeguard public interests without stifling innovation will be key to ensuring the safe, effective and ethical use of AI.”

The new offering includes five fundamental services: landscape analysis, message development, strategic communications, internal communications and crisis mitigation. 

“When you look across the clients they represent, WE is already leading the charge on AI-led storytelling,” said Mollineau. “Our collective decades of experience in technology, transformational storytelling and public affairs make our collaboration uniquely positioned to help companies navigate the challenges and capitalize on the opportunities presented by AI.”

WE and ROKK will guide companies to advocate for AI policy and communicate transparently about responsible AI use. This is where our expertise at the crossroads of policy and technology communications comes into play.