D.C.-based Elizabeth Glaser Pediatric AIDS Foundation adds Haydé Adams as director of media and editorial services
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) adds Haydé Adams as Director of Media and Editorial Services. In this role, Adams will be responsible for planning, managing, and executing EGPAF’s global media strategy and shaping EGPAF’s editorial products and...
What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Business Insider adds Ari Isaacman D’Angelo as chief communications officer
Business Insider appointed Ari Isaacman D'Angelo, Annapolis, Md, as chief communications officer. According to Insider, she will play "a pivotal role in shaping Business Insider’s story as the company continues to advance its new strategy and way forward and focus on...
Eight newspapers join legal backlash against OpenAI, Microsoft
Eight daily newspapers owned by Alden Global Capital, including the Chicago Tribune and the New York Daily News, sued OpenAI and Microsoft, joining the backlash to artificial-intelligence companies that have used copyrighted work to train their algorithms without...
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D.C.-area agency updates from RP3 Agency, Cozen O’Connor Public Strategies and The Levinson Group
RP3 Agency announced three wins at the District 2 ADDY Awards in the regional competition, representing 35,000 creatives across New York, New Jersey, Pennsylvania, Delaware, Maryland, and D.C. The agency won GOLD for Hilton Haley & Bear and two SILVERS for Well...
B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
AARP’s Martha Boudreau to receive a 2024 SABRE Award for Outstanding Individual Achievement
As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
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AGENCY
How Gen-Z’s view on individuality impacts their relationship with brands
By Anna Bridgforth, RP3 Agency Born between 1997 and 2013, Gen-Z is the most educated, racially diverse and impactful generation ever. Known for being digital natives, social media mavericks, and social activists, Gen-Z has changed the game for marketers across every...
D.C.-area agency updates from RP3 Agency, Cozen O’Connor Public Strategies and The Levinson Group
RP3 Agency announced three wins at the District 2 ADDY Awards in the regional competition, representing 35,000 creatives across New York, New Jersey, Pennsylvania, Delaware, Maryland, and D.C. The agency won GOLD for Hilton Haley & Bear and two SILVERS for Well...
Annapolis-based Crosby joins top-25 PR firms in O’Dwyer’s national ranking
Annapolis-based Crosby Marketing Communications rose to No. 22 on O’Dwyer’s Magazine’s 2024 list of National Public Relations Firms, states a post on The Daily Record. According to the post, "Crosby is also ranked No. 10 among health care public relations firms. The...
Aaron Guiterman to lead EGA’s U.S. public affairs operation
EGA, Edelman’s Government and Public Affairs business unit, adds Aaron Guiterman as head of its U.S. Public Affairs operation. A former nine-year veteran of Edelman, states a release, he will manage a team of experts across the U.S. to provide globally integrated...
SKDK promotes Jasmine Hooks to COO
SKDK promoted Jasmine Hooks to Chief Operating Officer (COO), where, states a release from the D.C.-based agency, "she will execute and manage the firm’s operational and day-to-day functions. Hooks, who has served as Deputy COO since September 2021, brings a wealth of...
Yes& acquires CommCore
Growing integrated marketing agency bolsters its communications training and crisis capabilities Yes& has acquired substantially all the assets of CommCore Consulting Group, a leading provider of media training, presentation training, and crisis communications...
GrowthLab recognizes Elevation #1 MarComm Small Business serving federal agencies
Latest report ranks Elevation as #7 on the Top 100 list of Federal Marketing Communications Leaders and #6 on the Top 25 list of Movers & Shakers Elevation reports that it is once again honored to be recognized by GrowthLab’s report of the top 100 marketing...
PEOPLE
Sandhya Somashekhar named Deputy Business Editor at The Washington Post
Sandhya Somashekhar, "an insightful and creative (Washington Post) editor with a long track record of delivering distinctive journalism," is being promoted to Deputy Business Editor at The Post. According to WaPo, "Over nearly two decades at The Post, Sandhya’s...
D.C.-based Elizabeth Glaser Pediatric AIDS Foundation adds Haydé Adams as director of media and editorial services
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) adds Haydé Adams as Director of Media and Editorial Services. In this role, Adams will be responsible for planning, managing, and executing EGPAF’s global media strategy and shaping EGPAF’s editorial products and...
Michael Abramowitz named “permanent director” of Voice of America
The U.S. Agency for Global Media named Michael Abramowitz as the new permanent director of Voice of America, reports VOA. In an email to staff, USAGM chief executive Amanda Bennett said that Abramowitz, a former journalist and current president of the D.C.-based think...
AARP’s Martha Boudreau to receive a 2024 SABRE Award for Outstanding Individual Achievement
As chief communications and marketing officer for AARP, Martha Boudreau is spokesperson for the nation’s largest social mission organization and its 38 million members, one of the most influential lobbying groups in the country. That leadership role in Washington and...
AU honors late NBC4, WTOP alum Wendy Rieger with scholarship
It has been two years since the death of Wendy Rieger, a longtime fixture in the world of D.C. journalism who spent decades as a beloved NBC4 anchor before dying of cancer at age 65. She is now being commemorated via a new scholarship at her alma mater, reports WTOP....
Business Insider adds Ari Isaacman D’Angelo as chief communications officer
Business Insider appointed Ari Isaacman D'Angelo, Annapolis, Md, as chief communications officer. According to Insider, she will play "a pivotal role in shaping Business Insider’s story as the company continues to advance its new strategy and way forward and focus on...
Four female reporters to be honored at 11th Annual Washington Women in Journalism Awards
The 11th Annual Washington Women in Journalism Awards, co-hosted by Story Partners and Washingtonian, will honor four female journalists in our nation’s capital. The event, which kicks off the White House Correspondents' Dinner weekend, will take place on Thursday,...
MARKETING
B2B MarCom Summit speakers and agenda announced
The B2B MarCom Summit is a month away and we are pleased to announce the first set of speakers and agenda. The B2B MarCom Summit is the region’s largest annual gathering of B2B marketing, advertising, PR, communications, and sales professionals. It brings together...
Congress considers limiting marketers ability to target people online
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, reports Inside Radio, "two of the biggest ad groups have come out against the draft legislation currently under review in...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
CMOs should prioritize the U.S. Hispanic market or “kiss your careers goodbye,” states Hispanic Marketing Council
The Hispanic Marketing Council (HMC), based in Fairfax, Va, launched a campaign calling on the advertising and marketing industries to "Stop Latino Coating." The campaign's message to CMOs, states HMC, "is to give Hispanic marketing the weight it deserves, connect...
Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida, join together as Landrum Talent Solutions
Landrum announced that its two talent acquisition firms - Ceres Talent, Reston, Virginia, and hrQ, Pensacola, Florida - are coming together as Landrum Talent Solutions. According to a release, Ceres Talent, a firm well known for providing marketing recruiting...
Veteran journalist Cheryl Costello launches video storytelling business; ANA•LITK announces new leadership team under CEO Jennifer Ferraro Randolph
Longtime multimedia journalist Cheryl Costello announced the launch of her new video production company, CosTELLo YOUR STORY. With more than two decades of experience working in newsrooms in Baltimore and Washington, D.C., Costello brings a wealth of storytelling...
ADVERTISING
Privacy proposal would “negatively impact the advertising industry” states two ad groups
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, states Inside Radio, two of the biggest ad groups have come out against the draft legislation currently under review in...
What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in Westwood One's weekly blog, comes from a 2023 study from...
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless choices, making it easy for them to switch brands at the slightest inconvenience This article delves into...
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: "Generative AI is expected to alter most every aspect of the business, experts say. Key is how organizations use it as a strategic...
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a...
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political...
PR
Local TV news producers want your content despite election noise, finds D S Simon survey
A survey by D S Simon Media offers insights into the challenges and opportunities that the election year presents for brands and their public relations teams. One key finding of the report is that local TV news stations are avoiding political coverage, with only 9.7%...
Agency CEO “thrilled” to welcome new assistant AE
-- A surge of intense excitement and pleasure -- I posted the following on LinkedIn last week and it generated quite a response, in just seven days receiving 94,671 impressions, 729 reactions and 65 comments. It's of interest everywhere, as commentary poured in from...
The Hatcher Group wins Best in Show and Tracy Imm earns Lifetime Achievement Award at annual PRSA Maryland “Best in Maryland” gala
The Hatcher Group won Best in Show and Tracy Imm was honored with the Lifetime Achievement Award during the annual PRSA Maryland "Best in Maryland" gala held April 19 at the Arundel Preserve in Hanover. The Hatcher Group award was for its “Southern Maryland National...
Penn State honors T.J. Brightman; Baltimore County launches destination campaign; Incite lands AROS; Sage adds Michelle McNickle
Incite Creative in Baltimore has been engaged by AROS Consulting, LLC, an accounting firm serving the Baltimore/DC region. “We are thrilled to be working with AROS Consulting,” Dina Wasmer, president of Incite Creative said in a prepared statement. Incite Creative...
Nominations Open for WWPR’s Emerging Leaders Awards
Washington Women in Public Relations announced that nominations are open for this year's Emerging Leaders Awards. The awards recognize outstanding young women in public relations who are making a significant impact early in their careers. According to WWPR, the awards...
WWPR Women of the Year celebrate sisterhood
By Debra Silimeo Some of the brightest stars in D.C. PR came together at the Washington Women in Public Relations (WWPR) annual gathering of women who have been honored as WWPR's Woman of the Year, along with those who have served as president of the organization....